Victoria’s Secret has chosen Miami’s Dolphin Mall as the site of the first ever stand alone PINK store (completely separate from regular VS). The store opens on November 29th with a lavish celebration that will include a live DJ, special PINK treats, and a $10 PINK beach towel (while supplies last).
The PINK brand is marketed to be fun, playful, and flirtatious. Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media.
The merriment will continue into the holiday season as the new PINK store will play host to Bling Your PINK Weekend on December 16-18. Patrons will be able to customize their purchases with crystals in the name or design of their choice. The service will be free with any purchase of $50.
You can RSVP for the grand opening here.
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