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Doo.Ri Is the Draped Crusader of Macy’s

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Nobody does drape quite like fashion designer Doo-ri Chung.  During her rise to lead designer with Geoffrey Beene, she perfected the art of drapethed apparel.  She first launched her own line, called Doo.ri,  in 2003, and has since taken the fashion world by storm.  By 2005, she she had been inducted as a member of the Council of Fashion Designers of America (CFDA) and in 2006 won the Samsung Fashion Design Fund Award, CFDA Swarovski/Perry Ellis Award for Emerging Design Talent and the CVFF grand prize. In that same year, she also became the first American designer to be nominated for Switzerland’s Stella Award.

Yesterday, Macy’s launched a collaboration with Doo-Ri Chung. Featuring doo.ri’s iconic draping and love of lightweight knitwear and mixed fabrications, the doo.ri for Impulse only at Macy’s collection will be sold in approximately 185 Macy’s stores nationwide and on macys.com.  The limited time collection went on sale yesterday.

The doo.ri capsule reflects the designer’s signature styling and treasured craftsmanship that have made her an instant success. With modest, yet fascinating details, from the choice of fabric to her signature draping, the doo.ri collection is a fusion of sumptuous and collectible pieces that can easily transition from day-to-night. Priced on average from $39-$159, the collection features soft fabrics, art-inspired prints and feminine silhouettes, all grounded in blues and greys with red, black and orange infused throughout. Statement outerwear, short and maxi length dresses, sweaters and cardigans, knit and faux leather mixed skirts and leggings and great blouses are each stand out pieces that can be worn alone or mixed together.

This capsule collection has allowed me to reach a wider audience, and that is exciting for me.  I want to dress a modern woman, and if I can give her a different price point then that’s great! The collection is feminine, wearable and definitely Doo.Ri!  –Doo-ri Chung

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