Last Saturday, hundreds of folks (including me) flocked to Bloomingdale’s at Aventura Mall to see Mario Lopez debut his new men’s premium underwear line, RatedM. Shoppers were treated to a high-energy runway fashion show – emceed by Lopez – featuring RatedM’s bold, new collection of premium underwear and bodywear exclusively available at select Bloomingdale’s stores. Following the show, Lopez met with shoppers, posed for pictures and signed RatedM merchandise.
Before the show, Mario, who is best known for his role of Slater in the comedic series, Saved by the Bell, met privately with a group of local bloggers and I must say that he was charming. He EVEN consented to showing us that he wears his own brand of underwear. I may or may not have had something to do with that. <wink>
“I’m so excited to be launching RatedM at one of the best men’s stores in the country – Bloomingdale’s – Aventura! The event was great. Seeing so many people walk out the door having purchased their own RatedM gear is really exciting.”–Mario Lopez