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evian is Taking Over Instagram at SOBEWFF!

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evian Natural Spring Water takes their motto of “Live young” VERY seriously.  And it shows with their Food Network South Beach Wine & Food Festival activities.  It’s always in theme and always cool and fun.  Last year, you could pose with a cutout of you in one of their Live young baby tees.  Of course, I had scored a couple of the tees the year prior (hint:  it’s my tee of choice for airport travel days–always gets folks grinning).  The SOBEWFF booth was actually quite popular.  The husband and I did it and laughed all the way through.  Check the video!

Well, they’ve taken the theme a step further this year, as they stage an Instagram Takeover. First, they partnered with TV personality and Atlanta based restaurateur, Chef Richard Blais, for an interactive takeover of the @evianwater Instagram account to provide the social community with a behind-the-scenes view of the epicurean festival with a Live young® twist.

Chef Blais will kick off evian’s #evianeats Foodie Photo Series on Instagram, where a fun, foodie theme will be posted once a day on their account.  Instagram users are invited to upload photos of their own culinary creations and dishes via Instagram and Twitter (@evianwater)  using #evianeats, and evian will re-post a selection of their favorite photos to their social media platforms.
Chef Richard Blais took over the @evianwater Instagram account live from Miami’s South Beach Wine & Food Festival yesterday. Followers of the brand can experience an unexpected approach to the world-class festival through the eyes of Chef Blais as he captures his moments at the festival with photos uploaded to @evianwater using #evianeats. Be sure to follow evian’s Instagram page on Saturday, February 23rd & Sunday, February 24th at 12pm EST to see how he experiences this once a year epicurean festival.  Here he is, along with some of the photos that he’s posted so far.
To support the #evianeats online series, evian will be at the Grand Tasting Tents, providing attendees with an interactive photo booth experience as a fun way to engage attendees to create their own Live young moment.  Photos uploaded to Instagram using #evianeats will print live from the evian booth.

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