Today, I arrived in Detroit, or rather Dearborn, Michigan for Ford‘s annual trending conference, called Further with Ford. This is my second year attending. The conference is like no other, as it gathers 250 North American consumer, green, technology and digital media to offer deeper insights into the trends shaping our world and our business. Major thought leaders including Adrian Grenier, actor from Entourage and co-founder of SHFT; Carol Coletta, named one of the world’s 50 most important urban experts; and David Kirkpatrick, author and expert on the increasing impact of technology on our daily lives, are here to share their perspectives.
While I got here in the early afternoon, the first event was a dinner at Ford Field, home of the Detroit Lions. Before dinner, we heard a very interesting keynote from Bill Ford. He is the great grandson of Henry Ford and is the Executive Chairperson of Ford Motor Company. He’s also Vice Chairman of the Detroit Lions football team. Tomorrow, there is a full day of Trending sessions, with topics like Urbanization and Eco-Psychology. This will be followed by a “DIY Dinner Party Experience.” I can’t wait to find out what that’s about. And after, a concert. Sounds like fun, huh?
They’ll be more fun on Thursday. You can follow along on Twitter by using the hashtag #Go Further
Disclosure: This trip is sponsored by the Ford Motor Company. They’ve covered my travel, lodging, meals and actiivities. The opinions are my own.