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Hawaiian Tropic at Mercedes Benz Fashion Week Swim

hawaiian trop

Hawaiian Tropic made its first-ever appearance on the runway during Mercedes Benz Fashion Week Swim, as the official sun care sponsor.  The brand featured its newest product, Hawaiian Tropic Silk Hydration™ lotion sunscreen, in the Mara Hoffman runway show. They created a “skin hydration station” backstage to protect and moisturize models’ skin with the lotion sunscreen before they strutted down the runway. Hawaiian Tropic also hosted a FAB Swim Soiree at the Raleigh Hotel for more than 450 fans, celebrities and fashion insiders.

The greatest accessory to the hottest swimwear is silky, smooth skin.  By collaborating with Hawaiian Tropic Silk Hydration™ lotion sunscreen, I have the opportunity to showcase both in my 2013 Resort Swim Collection.–Mara Hoffman, Swimwear Designer

Check out the show:

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