Leading up to Valentine’s Day, guests staying at the Hotel Victor in South Beach were presented with blank cards and asked to write a love note to a stranger. They were then asked to take the note to the nearby Juicy Couture store, where they could exchange it for a cool swag bag.
So, what did Juicy Couture do with the collected notes? Well, yesterday some hunky “Cupid” boytoys showed up in surprise locations, including Lincoln Road, to deliver the notes to strangers. One lucky recipient also received a $500 Juicy Couture gift card AND a 2 night stay at the Hotel Victor. How cool is that?
In addition to creating happiness for hundreds of strangers, for each card written by the Hotel Victor guests, Juicy Couture will donate $1 to loveisrespect.org, an online initiative that brings together Break the Cycle and The National Dating Abuse Helpline to engage, educate, and empower teens and young adults to prevent and end abusive relationships.
The same program ran simultaneously in New York City, using guests at the 60 Thompson in SoHo.