Yesterday, I participated in an event unlike any I’ve ever been on. Nissan sent me and my husband, along with 2 other teams of participating bloggers on scavenger hunt that covered Miami. Each team drove a brand new Nissan JUKE, their new sport cross that is officially on sale at Nissan dealerships on Tuesday. What a cool little car!
We all met down on Lincoln Road where Nissan’s product and marketing teams gave us the ins and outs of the vehicle. I must say that it’s impressive. It’s a small car, yet high off the ground, making it seem like a larger crossover. The turbo charged, 188 horse-powered engine gives you great gas mileage around town but when you need to, it can go. When you look at the existing pool of small crossovers, they are virtually all cut from the same cookie cutter. This stands out like a rare gem!
The scavenger hunt worked like this–at each destination, we had a task to perform, and then we got a new blue envelope containing the next clue. The first clue took us to Uncle Sam’s Music store, where we had to buy CDs to groove out on for the rest of the trip. Once we made the purchase, our next clue sent us to the American Airlines Arena where we had to take a picture of the car with the AAA sculpture in the background. The JUKE zipped on and off the highways with ease.
The third clue took us to the Design District where we had to find the coolest mural. This one took us the longest time and imagine my surprise when we ended up at Krelwear, which just happens to have a way cool mural on the outside of the building. We then were directed to Kennedy Park in Coconut Grove where we had to do physical tasks in the outdoor gym. Our final clue directed us to Yuca Restaurant on Lincoln Road where we regrouped and talked honestly about our experience with the JUKE. And then came a FABULOUS lunch that included cocktails and tapas. I can’t wait to see folks zipping around town in the JUKE.
Disclosure: During this event, Nissan provided each car with $40 in gift cards for Uncle Sam’s music, various snacks and drinks throughout the hunt, an upscale lunch at Yuca Restaurant, and a new Flip Video Camera, valued at about $200. These items did not influence my opinion of their product in any way.
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