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Meeting Danielle Nicole


Last weekend, Macy’s at Aventura Mall threw a FAB brunch for fashion bloggers.  They invited us to preview the new Danielle Nicole handbag line and meet Danielle DiFerdinando, the Founder and Creative Director.  I loved Danielle instantly, even before I found out that she was from the DC area (Columbia), originally. She is charming and unassuming twenty something–smart, focused, and driven.

She even gave us a bit of background about her business.  Seems that after studying fashion design, she landed a great internship at a major department store–making purses in her spare time.  In hopes of capturing the attention of a buyer, she carried her own designs every day and finally one noticed.  She asked if she made cosmetics bags, and while Danielle assured her that she did, she really had never done a cosmetics bag, but she got to work–buying samples and deconstructing them.

The department store ended carrying her line of cosmetics bags, developing a following for her. Other department stores followed suit and she was off and running!  Well, once the economy tanked, Danielle quickly adapted–designing handbags using leather alternatives to them affordable.  She hit a new high when Oprah took notice last year–Danielle designed a limited edition tote that Oprah gave away at her Atlanta conference to all 5000 attendees.  She also made Oprah Magazine.  She had arrived!  Now her bags are all the rage, being seen gracing the arms of the young socialite/celebrity crowd.

After the brunch, Little Miss D hosted a public appearance in the Handbag department.  Her fans lined up to buy the items, talk to her, and take pictures.  I wish this young lady MUCH success!  Browse her collection at your local Macy’s store.

Disclosure:  I was an invited guest for this Blogger Brunch.  In addition to meeting Danielle DiFerdinando, I was gifted a gorgeous bag from her collection.  All opinions are my own!

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