Last week, I had the honor of attending a grand event celebrating the relaunch of OnStar. The event, themed “LiveOn,” was staged simutaneously in several cities across the United States–Miami, Austin, New York, and San Francisco. Several new services were announced by Greg Ross, OnStar Vice President and Manlio Huacuja, Director of Global Business Development. The new ventures include:
- Facebook Updates -OnStar subscribers can verbally update their Facebook status and/or listen to their most recent news feed messages through OnStar
- Voice Texting–Subscribers can have their text messages read to them through OnStar
- OnStar Developers Challenge–students from leading universities are invited to design the next voice-based technology.
There is also a brand new marketing campaign, that I absolutely LOVED, that debuts today. Look for the new ads and let me know what you think.
The evening included food, drinks and an OUTSTANDING performance by Suenalo, a Miami based fusion band. It was a great event!
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