Last weekend at Art Basel Miami Beach, flip flop giant Havaianas and that pop-up Parisian nightclub Le Baron teamed up to host a beach soccer tournament that was played “on the moon.” Designed by the French art duo Kolkoz, the beach was transformed to replicate the lunar landing site of Apollo 11. Over three days, four teams consisting of artists, collectors, curators, art critics, and gallerists competed with each other on the sandy art installation to raise awareness for pollution and erosion of the beaches. In this case, “the moon” was set up at Collins Park, on the beach between the W Hotel and the Setai. Some of the biggest names in the fashion and art world such as Cristobal Riestra, Guillaume Houzé, Derek Blasberg and more competed. Derek Blasberg’s team won the tournament.
As a large supporter of the environment and one of the ultimate Miami fashion essentials, Havaianas set up vintage treasure chests full of the iconic, original “Traditional” flip-flops for guests and competitors to wear on the beach. Identical to the original model from 1962, Havaianas “Traditional” style features a white foot bed mixed with a contrasting colorful strap style and is a symbol of the brand’s Brazilian heritage and own evolution. It wasn’t until the 1990’s that fans started flipping the soles of their Havaianas over to wear off the white foot bed and make (or create) a single-color shoe.
This entire concept was amazing to me. The artists imprint this project on the “Space Coast ” in Florida, imbued by the first space odyssey and its fantasies. Luna Park also refers to the first spaceship attraction “A Trip to the Moon” from the Pan-American exhibition of 1901 in Buffalo and the imaginary of Jules Verne or Georges Méliès. The Kolkoz make three coexist on the same surface: the lunar landing site, Miami Beach and the beach soccer tournament. These three landscapes will overlap: the beach, the beach soccer tournament and the Moon. Each of them can appear or disappear depending on the events. The artists question the notion of the negative and the inversion of images through the ambivalence between the Moon and the Earth, dead planet and living planet.
Deep, huh? And you thought it was just about publicity.